5 BIG Ideas from Steve Jobs
BIG BENEFIT: Tap into the genius of Steve Jobs to elevate your own creative business
đŹ If I have seen further,
it is by standing on the shoulders of giants.
- Sir Isaac Newton
Thereâs no doubt that Steve Jobs was someone who knew how to create and market products unlike anyone else.
His vision helped kickstart Apple, which has many billions of users worldwide and a market value of trillions of dollars.
Many would say that the core of this success was Steveâs mindset and perspective.
This LifeMaps teaches you 5 of these mindsets so you can begin using them in your own creative business to guide the development of your products and content, as well as your marketing.
đđ» Scroll down to download a PDF version of this LifeMap
1. Think Different
What: Donât copy everyone else, but use your own ideas, style, and voice to make work thatâs unmistakably yours
Why: When you create things that stand out as different, people notice, remember, and choose you over creators who all blend together
How: See what everyone else is doing⊠then deliberately choose one thing to do differently - your format, message, look, or personality
2. Make It a Great Experience
What: Your videos, posts, or products shouldnât just look good, they should feel easy to use, enjoyable to consume, and actionable
Why: People come back to creators who make things easy and enjoyable
How: Always ask: Will this make my audience feel good when they read, watch, or use it?
3. Value Simplicity
What: The smartest ideas are often the easiest to understand and apply
Why: Simple content is easier to trust, remember, and actually use
How: Focus on one idea at a time; use fewer words; when you complete something, try to remove half of it (text, buttons, images, etc.)
4. Focus on What Matters
What: Do fewer things, and do them exceptionally well
Why: Your mastery of things happens faster when your energy isnât divided, which also reduces stress and wasted time
How: Pick one thing to get really good at, and stop spreading yourself thin trying to do multiple things fairly well
5. Build Relationships
What: Marketing is showing who you are, what you care about, and why your work matters - not just selling products and services
Why: When people connect with you, they trust you, and trusted creators donât need to push selling stuff
How: Share your story, values, process, and mission - not just your product
Next Actions
Write down three things that make you unique as a creator
Is it your teaching style, visuals, catchphrase, personality, or perspective?
Pick one and turn it into a clear brand element
If itâs your teaching style: use the same structure every time you teach, and show your how process works
If itâs your visual style: stick to one color palette, consistent layouts, recognizable thumbnails
If itâs your catchphrase: use it in intros/outros, thumbnails, captions, email
If itâs your personality: lean into what makes you you
If itâs your perspective: make clear what it is, use examples and illustrations unique to you
Use the element you choose everywhere - simply and consistently:
Highlight it
Say it
Show it
Teach it
Whatâs one thing you could start doing differently than every other creator in your niche?
I hope you have an AMAZING Day!
đ Download This LifeMap
Click the following link to grab a PDF version of this LifeMap for you to print and hang it on your wall (or anywhere else you like).
If you find value in these visual guides and youâd like to support the creation of more of them, click this button to drop a small tip into the tip jar. Thank you in advance for being AWESOME!